Aspiration has just announced two new half-day trainings at the Tech Center in July. These are being offered to all nonprofit and social justice activists and staff at no cost, and are designed to give time for more hands-on, productive learning than we can squeeze into our regular one-hour seminars.
Four Processes for High Impact Online Communications
Monday, July 15, 2013, 12:30pm – 4:30pm
With so many channels of communications to choose from and a segmented audience of supporters, donors, volunteers, and the public at large, it can be confusing and overwhelming for a nonprofit to try to coordinate messages and campaigns in a coherent way. In this interactive training, we’ll explore Aspiration’s Four Processes:
- Goal Setting and Audience Development
- Coordinating Your Online Channels
- Planning Out Your Online Story
- Listening and Tracking Your Online Impact
Come with your questions, frustrations, and a laptop, and get ready to get a handle on how to communicate your organization’s story in a brand new way! If you don’t have a laptop to bring, we will also have a few to loan out.
Space is limited, so register today!
Email Newsletter Tune Up
Wednesday, July 24, 2013, 9:30am-12:30pm
Our second half-day event will cover best practices for email newsletters for nonprofits. This fully interactive workshop will be led by the participants’ needs and questions, so please be ready with your questions and stories to guarantee you will get the most out of your time. With that in mind, topics may include:
- Setting up an email newsletter service for a nonprofit
- Email newsletter best practices for higher impact
- Best practices for inserting images
- Creating an email message calendar
- Tracking email analytics
Bring your laptop (or borrow one of ours), and be ready to talk through the changes you want to make in your newsletter.